Milkshake

Halfway into the PBB season, ABS-CBN is milking the said show for all its worth: SMS-voting, tshirts, caps, 24/7 subscription of livecam, and lately, the PBB magazine. This is aside from the fact that the show is already earning from the numerous sponsors, with their ads streaming endlessly DURING the show.

I'm saddened by this since PBB-mania is draining the texting-public of all their hard-earned load just to vote for their manok from being evicted especially this week since there are 5 nominees. Add to that those senseless multiple-choice sms in between the votings that lures the ignorant cellphone user into wasting his money for nothing.

This just proves the bankable partnership of reality shows and sms-voting. That is why I think Filipino telco-operators are not eager to rollout 3G services at the moment as they are still profiting from the SMS phenomenon. In tandem with advertising and media companies, they are eager to dangle the bait. Texters are then hooked and waste money.

So, who are you voting for this week? If you're voting for Chx, I suggest you don't contact the missus.